“Most good copywriters fall into two categories. Poets and killers. Poets see an ad as an end. Killers as a means to an end.”
— William Maynard.
“If you are both killer and poet, you get rich.”
— Ogilvy.
“Most good copywriters fall into two categories. Poets and killers. Poets see an ad as an end. Killers as a means to an end.”
— William Maynard.
“If you are both killer and poet, you get rich.”
— Ogilvy.