December 2009
1 post
“Experts have learned not to think like ordinary people.”
– Dave Trott.
November 2009
1 post
“Where facts are few, experts are many.”
– Donald Gannon (via enquotations)
October 2009
2 posts
Great clients will expect from great marketing partners the same things we all expect from the other creation industries: Create something so funny, charming, or useful that I don’t want to live without it.
— Alex Bogusky.
As Seneca said, “The word ‘dog’ never bit anyone.”
— Dave Trott.
August 2009
1 post
“As a designer, you must always remember that, in most cases, your users aren’t there to appreciate your mad visual skills, but to accomplish a task that is important for them in some way. I love a quote from Alan Cooper that says: ‘No matter how cool your interface is, less of it would be better.’”
— Vitor Lourenco, interview.
June 2009
1 post
“Viral is dead. True success is building a dedicated audience.”
— Kevin Nalts.
May 2009
1 post
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and...
April 2009
3 posts
“Failure is only the opportunity to begin again more intelligently.”
— Henry Ford.
“If I tell my Facebook friends about your brand, it’s not because I like your brand, but rather because I like my friends.”
— Mike Arauz.
“Most good copywriters fall into two categories. Poets and killers. Poets see an ad as an end. Killers as a means to an end.” — William Maynard.
“If you are both killer and poet, you get rich.” — Ogilvy.
March 2009
2 posts
“A picture is worth a thousands words.
But I’ve never seen one picture that can explain the complex idea of those seven words.”
— Robbie, 16
“When you judge another, you do not define them, you define yourself.” — Wayne Dyer
[note to self: re: talking to target audience.]
February 2009
2 posts
And believe us, it’s not about influence, because influencers can be MADE. But passion can’t. And it’s not about evangelizing your brand. It’s about your brand being the jumping off point that allows people to evangelize what’s important in their lives.
— Brains On Fire (dot com)
If it sounds like writing, I rewrite it.
— Elmore Leonard
January 2009
13 posts
“Communication is not just words; communication is architecture. Because
of course it is quite obvious that a house which would be built without the sense…
without that desire for communication, would not look the way your house looks today!”
— Poe
“The best way to understand what any business does is to listen to what it says it’s not. If you feel like you need to defend yourself preemptively by saying you’re not something, then that’s probably exactly what you are.”
— Noah Brier
“Certainly emotion can make you desire a brand. But reason can make you believe it.”
— Dave Trott
“If I throw six tennis balls to you, you won’t catch them all. You may catch one, but the chances are six to one against you catching the most important one. In advertising we know you can only catch one message. So it’s our job to decide which is the most important message and only throw that one.”
— John Pearce
“Social media outlets are just methods for delivery… be experts at communicating first, delivery second.”
— Ari Adler
“We don’t see things as they are. We see things as we are.”
— Anais Nin
“It’s about sensuous interpretation of experience.”
— Dilan Mahendran
“The myth of ‘viral’ media is an attempt to maintain the illusion of control.”
— Faris Yakob
“We’ve just go to get over it. Authenticity is an art. Transparency is a tactic. Compelling relevancy drives business.”
— Jon Burg
“Advertisers distract users; users ignore advertisers; advertisers distract better; users ignore better.”
— Seth Goldstein
“No one ever said on their death bed, ‘I wish I’d had more contacts on LinkedIn.’”
— David Griner
“People don’t read advertising, they read what interests them… Sometimes, that’s advertising.”
— Howard Gossage
“Communities already exist. Instead, think about how you can help that community do what it wants to do.”
— Mark Zuckerberg
December 2008
1 post
“Whatever can be done, will be done. The only question is will it be done by you or to you. Just don’t think it won’t be done.”
—Thomas Friedman